Creative and innovative solutions are needed to support the long-term sustainability of independent journalism in our rapidly shifting world. Leading journalism organizations have been exploring alternative business models, and the Government of Canada announced new tax measures to support Canadian journalism organizations in 2019. Philanthropy also has a key role to play in engaging donors and community support for journalism. The Journalism Endowment Matching Program has three objectives:
- Strengthen philanthropic support for journalism activities and journalism organizations.
- Spark donor interest and engagement in supporting journalism.
- Sustain a mechanism for journalism organizations to support themselves in the long-term, by raising funds from community and donors into their own organizational fund.
This fund supports qualified donees and those working with charitable partners on journalism initiatives.